Social media marketing can include strategy and planning, content ideas, graphic and video creation, copywriting, content scheduling, account management, community engagement, campaign optimisation and performance reporting. The exact scope depends on your business goals, target audience and marketing requirements.

As a social media marketing agency, we develop campaigns across major platforms including Facebook, Instagram, TikTok, YouTube, Threads and Xiao Hong Shu (XHS). The recommended platforms depend on where your target audience is most active and what you want your social media marketing campaign to achieve.

Yes. Our social media marketing team can support the creative process from content planning and concepts through to design, video production, copywriting and platform-specific adaptations. The scope of content production is based on your selected plan, campaign objectives and content requirements.

Yes. Social media marketing can support brand awareness and engagement organically, while paid campaigns and conversion-focused content can help generate leads, enquiries and sales. The approach will depend on your audience, objectives and overall digital marketing strategy.

There is no ideal posting frequency for every business. A social media marketing agency should consider your industry, audience behaviour, available content and marketing objectives when developing a content schedule, rather than posting simply for the sake of frequency.

We monitor social media marketing metrics relevant to your objectives, including reach, engagement, follower growth, video views, website traffic, enquiries, leads and conversions. These insights help us understand what is working and improve future content, campaigns and overall performance.